Purrple
Purrple is a brand that produces cat and dog food, emphasizing quality and nutritious products with its colorful packaging. Its design highlights simplicity and trustworthiness, reflecting the brand's playful and chic identity.
Services
Branding, Art Direction, Print
Client
Ortaque Ltd.
Year
2023
Purrple is a brand specializing in the production of cat and dog food, offering nutritious and quality meals for beloved pets. With a vibrant color palette featuring shades of purple and pink, Purrple's packaging and brand designs reflect the essence of care and love that goes into each product.
In my design approach for Purrple, I aimed to create packaging and brand visuals that evoke a sense of playfulness and sophistication. Through sleek and modern designs, I strived to communicate the brand's commitment to quality and excellence in pet nutrition, while also infusing elements of fun and joy to resonate with pet owners.
The logo for Purrple embodies simplicity and elegance, featuring a clean and stylish font that conveys a sense of reliability and trustworthiness. With its minimalist design, the logo effortlessly captures the essence of the brand, making it easily recognizable and memorable for consumers.
