Pastel
Pastel Kids and Joy is an innovative brand that not only prioritizes children's cognitive, social, and emotional growth through play but also distinguishes itself as a community-oriented and environmentally conscious brand.
Services
Art Direction, Print
Client
Pastel Kids&Joy
Year
2024
Positioning itself as an environment that fosters children's cognitive, social, and emotional skills through play, Pastel Kids and Joy also stands out as a community-oriented and environmentally friendly brand by providing a comfortable and peaceful meeting space for parents, embracing the whole family.
With a commitment to social responsibility at its core, Pastel Kids and Joy aims to lead both children and women towards a better future. Reflecting its modern design ethos and sophistication in both its products and spaces, the brand strives to offer its carefully curated selection of products to customers, providing both online and offline shopping experiences.
Whales stand out with their impeccable communication skills. Additionally, they are seen as spiritual guides in discovering your voice, personal music, and life rhythm.
During hunting, they exhibit complex social behaviors and high-level coordination skills. With these features, whales symbolize wisdom and intelligence; they guide you best in utilizing your intellect.
It is believed that animals possess supernatural abilities and can perceive subtle details that humans often overlook. The umbrella we use alongside the image of whales represents entertainment, protection, and security.
